b336a53425 A lower context individual may be more likely to try to work things out on their own and feel there is a lack of self-service support or information, rather than ask questions and take time to develop the relationships needed to accomplish the things that need to be done. ^ Solomon, Michael (2011). Anchor Books (December 7, 1976). HTTP Status 404 - . Retrieved December 23, 2014. When advertising to a high-context culture like Japan, companies consider using more local and cultural images and verbiage to appeal more to their consumers. A lower-context culture expects many relationships, but fewer intimate ones. Tradition and history (time-orientation).
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